Food magazines account for 5.5% of all magazines we sell in one of my newsagencies. Our food magazine sales are up 81% year on year. We are chasing more sales by carefully expanding the range. We have allocated another 14 pockets to the segment. This is allowing us to better display existing top selling titles and titles carry some selected additional titles.
Magazine distributors need to make it easier for smart newsagents to expand their range. Their website and other processes act as a barrier to newsagents working on expanding their range based on local knowledge.