We have been trying something a bit different on the dance floor over the last ten days with this display promoting Melbourne Wedding & Bride magazine next to a dump bin promoting Virgin Mobile handsets, SIM cards and recharge. While these products are not a natural fit, our thoughts are that one will attract shopper interest which causes the other product to be noticed.
The display faces toward the front of the store and is therefore seen by many shoppers who enter the business … meaning that both the Melbourne Wedding & Bride magazine and the Virgin Mobile offer have an excellent opportunity of achieving success.
We don’t share display space this way all to often – promoting quite different products next to each other. That said, I think we are more likely to do it as we work even harder to drive basket depth from our customer traffic. This is what newsagents around the country need to do this year and next, to leverage excellent traffic and thereby ensure that we make the most of what we have today for a good future tomorrow.