This display of a selection of our car / motoring magazine titles faces newspaper shoppers as they turn from the newspaper stand to head to the counter. We created the simple display on the weekend as part of a series of moves to promote magazines outside of their usual location.
I chose car magazines for this spot as the majority of our newspaper shoppers are male and around half of them do not venture further into the business – where car magazines are located.
We have placed car titles here previously and sold extra copies as a result.
This placement will be up for around a week.