I’ve been deeply immersed in the world of online retail for over a decade. From building websites for my own newsagency businesses – individual shops, online-only stores, and multi-shop single-category sites – to guiding the web development efforts at Tower Systems, the software company I founded, I’ve gained extensive experience. Through my work at Tower, I constantly leverage search, traffic, and other data to help retailers attract more shoppers online. I also have access to insightful, paywalled data on website traffic and keywords, giving me a unique edge.
Now, I’m extending that expertise to you. My goal is simple: to help more newsagents make money online. This starts with creating websites that are easily found, trusted, and enjoyed by visitors. Data play a vital role in achieving these goals, and thankfully, there’s plenty of good data available to inform actionable advice.
Here is what I offer, for free:
1. If you already have a website:
Email me your website URL at mark@newsxpress.com.au. I’ll review your current traffic data, analyse your website’s performance, and examine your social media presence. I’ll also take a look at some of your competitors’ online strategies.
What you’ll receive is a clear, actionable “To-Do” list of steps you can take yourself to improve traffic and convert more visitors into paying customers, ultimately growing your online revenue.
2. If you’re considering a website (or don’t know where to start):
Email me at mark@newsxpress.com.au with your initial ideas for a website. I’ll research relevant keywords and analyse the traffic potential your competitors are already getting.
You’ll receive valuable evidence and insights to help you make informed decisions about the type of website that’s right for your business. If you’re completely new to this and have no idea where to begin, feel free to email me about that too – just tell me a bit about your shop.
Also, know that your website does not have to be connected in any way with what you sell in your newsagency today. In fact, I’d encourage that.
Why am I offering this for free?
This service is genuinely free. I am not trying to sell you anything. I’ve offered similar analyses to Tower Systems customers, most of whom are outside the newsagency channel. Each project has broadened my own knowledge and helped me refine this service.
So, why the free offer? The health of the Australian newsagency channel matters deeply to me. I care about our industry, and this free service is simply another way I can give back and help newsagents run thriving retail businesses in today’s digital landscape.
The more newsagents selling online with successful websites the better.
A Word of warning: The Truth Matters
What I’ll share with you will be the unvarnished truth. I won’t sugarcoat it. If you’re serious about making money online, understanding the real picture is crucial.
Please email me at mark@newsxpress.com.au.
Footnote: Each analysis takes time. Plus I have a day job. I will get to your request as soon as I can.