The local Aussie newsagency is likely to not be the newsagency of your memories if you’ve not visited for a while. What we sell and how we sell has evolved. You can no longer assume what a newsagency sells. Sure, some of us offer some products and services you remember us for. We offer much more, too. Check this out:
Two days ago I shot some videos in my newsagency on Glenferrie Road in Malvern Victoria, stitched them together, ran them through a comic filter and laid some music underneath. All up, the video took less than ten minutes to produce.
If your newsagency is different, outside of assumptions people make about newsagencies, show the world, make videos and other social media posts to tell your story.
I made this video as a pitch for newsXpress, the marketing group I own. newsXpress has a single focus: to help newsagencies evolve. Evolution is vital to the future health of any newsagency business.
Change is vital for our channel, essential for its future and for the future of the businesses in the channel. There is no one-size-fits-all change though. What is needed and right for your newsagency will be different to the newsagency down the road or in the next town. Finding changes that are right for you takes work and time. Be wary of those who say they have the answer, especially if they have not looked at your business, it’s data and your own situation.
The extent of change we can bring to our newsagency businesses has no barrier. The shingle itself is irrelevant, it’s what you do in the business that matters. I see too many newsagents restricting their businesses because of a belief that they need to live within outdated expectations about their shingle.
The video is nothing special. Like all social media content, it’s disposable. That’s one reason I didn’t spend much time on it. It’s also disposable because next week I’d have different content to film, and the week after that. The thing about successful retail today is regular change. It’s what makes owning a local indie retail business exciting.
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Mark Fletcher founded newsagency software company Tower Systems and is the CEO of newsXpress, a marketing group serving innovative newsagents keen to evolve their businesses for a bright future. You can reach him on mark@newsxpress.com.au or 0418 321 338.