The goal of a Sunday reset is to make a noticeable difference to the shop for you and your customers.
It’s easy to become ‘shop blind’ to your own retail space, walking past the same displays day after day. This routine can make your business feel stale to both you and your regulars. The goal of a Sunday reset is to shatter that stagnation and make a noticeable, energy-boosting difference for everyone. The key to success is you not overthinking it; this is about decisive action, not perfect planning. Give yourself no more than 2 hours.
Follow these easy steps:
- Declutter. Be ruthless. Chuck out what you know for sure is not selling and will never sell. Holding onto it costs you valuable space. Throw away anything at the counter that’s not used or of value there. Remove all products currently at the counter. Take down main product displays and placements in the first 2 metres inside the shop.
- Rebuild. Rebuild with fresh eyes. This is your chance to experiment. Put products at the counter people will understand and can easily grab. Include some high-margin products you think people would never buy at the counter. Create product displays and placements in the first 2 metres featuring items you would never normally put at the front of the shop.
- Talk about it. Jump on your business social media pages and brag about what you’ve done. Post before-and-after photos to highlight the change.
- Create a “Discovery Zone”. Designate one small, high-traffic area, a single shelf, a small table by the entrance, or the corner of your counter, as your dedicated “Discovery Zone”. Commit to changing only this spot every single week, no matter what. Feature a single product, a small collection of related items, or something completely unexpected. This trains your regular customers to look there first for what’s new, creating a sense of anticipation and ensuring your shop always has a fresh point of interest, even on weeks when you don’t have time for a full reset.
Do things you’d not do in your business, even things you are unsure of – for it’s this type of exp[erimentation where you can find fresh success.
What you want is shoppers entering the shop to notice that it’s different and to comment on it. This alone is a win for you since they are connecting change with your shop, it means they notice you.
You should feel good about a Sunday reset. Its good work to do on your business.