newsXpress stores had exclusive access to this coin set from the Royal Australian Mint celebrating he 6pth anniversary of decimal currency. It’s sold out. It also helped attract new shoppers.
This curated set brings together a ‘C’ Mintmark coin alongside ‘S’, ‘M’ and ‘B’ Privy Mark coins, symbolising the Mint’s legacy and evolution. The reverse design combines design elements from all eight standard circulating Australian coins, creating a powerful tribute to Australia’s decimal journey.
Now, this 1/10th oz gold proof coin priced at $950.00 from the same release also sold out.
Selling product priced at $950.00 brings in a different, and more valuable shopper.
newsXpress has enjoyed its relationship with the Royal Australian Mint for seven years now. It’s an exclusive in our channel. It works well in city and country stores.
The value of the coin collector lies in their loyalty and the ‘halo effect’ they bring to the store. Unlike a transient customer buying a card or magazine, a coin collector sees us as a link to the Royal Australian Mint. They line up release day, adding to the buzz for the shop.
Mint coins are a way to move the business away from low-margin basics and into something that actually gets people excited to walk through the door.
Mint coins turn the shop into a destination for shoppers happy to spend up. Coin customers It don’t ask ‘how much is this’. They do often ask: ‘what else can you get me
The other point abut this is that mint coins sell anywhere, city, country, even small towns.
I’ve heard of some in our channel talking down mint coins and what newsXpress is doing. Not one of those doing this has, themselves, experience in selling mint coins. That should tell you all you need to figure out whether to trust them.
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Mark Fletcher founded newsagency software company Tower Systems and is the CEO of newsXpress, a marketing group serving innovative newsagents who continuously evolve their businesses to be enjoyable, relevant and successful. You can reach him on mark@newsxpress.com.au or 0418 321 338.