newsXpress has delivered practical help for newsagents on best-practice use of AI in business across a range of areas of the traditional newsagency business. This help is not an end point, rather it is the next step in an on-going program to help newsXpress members lead the channel in AI adoption for business profitability.
The first step in the project was around AI literacy, helping small business retailers to understand basics – like learning to write, once you have the foundational skills down you can. get into it.
AI is no longer hype, it’s a mainstream business tool which some use well while others struggle with.
The newsXpress AI support ranges from the everyday of creating prompts that work for your business through to creating strategic business plans that take into account more data than any human created plan could in such short time. Much of the work is outside the traditional scope of newsagency software.
The AI project is not about the AI slop you can see coming from some. other, it is focussed on actionable advice ready to implement for the commercial benefit of the business. It is helping newsagents focus more outside what has been traditional, ensuring the business does not become fodder for another media story on a newsagency closing.
Key to the newsXpress success with AI is that it is taken seriously, used seriously. While there is fun in image creation and leaving AI to do everything for you, the smarter approach is through a collaborative mindset, respecting the AI capacity and bringing human needs an insights in to guide results.
What newsXpress is delivering here is free for its members.
newsXpress ensures that even the smallest family-run shop has access to the same high-level strategic advantages as major corporate retailers through this AI project. This initiative democratises sophisticated technology, transforming it from a daunting technical hurdle into a practical daily asset.
As Australian retail continues to shift, which it is doing at pace, this newsXpress commitment to AI mastery provides members with a sustainable competitive edge, proving that while the “traditional” newsagency may be evolving, its future is bright.
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Mark Fletcher founded newsagency software company Tower Systems and is the CEO of newsXpress, a marketing group serving innovative newsagents who continuously evolve their businesses to be enjoyable, relevant and successful. You can reach him on mark@newsxpress.com.au or 0418 321 338.