Check out the photo for a magazine display unit I saw in Hong Kong a few weeks ago. I meant to post this at the time and found it again last might when cleaning up photos. Notice their approach to the flat stack of bulk titles on the floor.

I like that they use an acrylic fixture to hold the magazines in place as this presents the product more professionally. I also like that it allows a higher stack without any chance of it being knocked over – this is essential in the small-format high-volume trances stores where I noticed this approach to flat stack magazines.

With many newsagents reconfiguring their magazine space I’m taking more notice of what other retailers do and will post more photos here of what I find interesting. I hope it helps.

Click on the photo for a bigger version.

Every time there is a book bagged with People’s Friend sales lift. My experience is that every gift places with People’s Friend lifts sales. I mention this because of discussion here recently about the value of gifts with magazines. Sure the do not work 100% of the time but them they do, like with People’s Friend and current Women’s Health and Prevention – as I mentioned Wednesday – they work a treat.

The latest issue of Mindfood magazine is another title with a sugar related cover story – The Sugar Debate. Thanks to clive for this tip.

This sweet issue of Mindfood could work well displayed next to Healthy Food and The Monthly in a sugar power display.

The free write band with Prevention and the free training socks with Women’s Health have hit the mark – driving good interest for both titles. We have them next to each other in our women’s health section plus we have them located elsewhere to attract shoppers to looking for a health title as this is where the gifts will work best for us. My advice to newsagents is to ensure that the full cover is on show.

The first Slow Cooker title from Bauer (then called ACP) was a ripper of a success. We sold around 300 copies. The publisher responded well – they reprinted and airfreighted stock to Australia to keep up with demand. It was a wonderful and unexpected success. Now, a few years on, Slow Cooker 4 is out. It its a challenged space because of other slow cooker titles and because of a warmer winter. Nevertheless, we are supporting Slow Cooker 4 with good placement and co-location.

The cover shot of Debbie Harry on the cover of Renegade Collective magazine is stunning – offering us an excellent opportunity to get this title in front of people who are currently not purchasing it. We have it at the front of our thinking women’s titles. Plus we have it with our music magazines – next to the latest Mojo magazine which also features Debbie Harry on the cover.

It pays to check magazine covers for opportunities like this. We can sell more magazines.

Newsagents should get the current issue of The Monthly in front of more customers to leverage their Big Sugar story. This will be an issue to promote with newspapers as well as weekly and or food magazines. I’ve read the article – it’s fascinating and challenging. It’s an excellent opportunity to pitch The Monthly to people who do not regularly purchase the magazine.