What’s your newsagency marketing group done for you so far in June?
What newsXpress has delivered to members so far in June
We are halfway through June, so here is a look at what newsXpress has delivered to member businesses in the last two weeks. Our job is simple: help members find new shoppers, grow basket size and improve gross profit.
Here’s a new video I did this morning: https://youtu.be/rXdXbr2rvC8
A free Father’s Day traffic driver
Every member store has received a MasterPro 13″ indoor/outdoor electric pizza oven, free. We bought the stock, paid the freight, packed the boxes and shipped them. Marketing collateral came with it.
The oven retails around $450. Stores can run it as a prize draw for card shoppers in the lead-up to Father’s Day. A prize like this gets people in the door and gives them a reason to buy cards from you rather than the supermarket.
All up including the price, in-store collateral and delivery in-store, newsXpress has invested $100,000 in this promotion.
The retail benchmark report
We sent members our benchmark report covering January through May, built from data supplied by 33 opt-in stores. Each store can see how it compares against state averages, the group overall, and categories including greeting cards, stationery and magazines.
One owner called it a kick up the bum. That is the point. Several stores spotted their average card price sat below the group benchmark and have started shifting space to premium cards.
We also produced an anonymised version for suppliers, so they can see how newsXpress stores perform and stock us better.
Category insights and new inventory
Members received a 21-page report on one of the strongest traffic-driving categories in our shops. It covers current performance, what we expect for the rest of the year, and our read on 2027.
On the product side, we secured access to the Royal Australian Mint’s Steam Giants collection and the Dawn Service coin program. Newsagencies have always done well with train and military history customers. These coins suit that shopper, and your local competitors will not have them.
We also introduced new journaling ranges with humour built in. They support the move away from low-margin agency lines toward gift shoppers.
Two more preferred suppliers
We added two preferred suppliers this month, taking the total to 153. More than 100 of them do not deal with regular newsagencies. That is a product mix the shop down the road cannot copy.
One-on-one help
Over the past fortnight our team has worked with two members on lease and landlord negotiations, answered HR and award questions, helped members under financial pressure manage creditors and cash flow, and represented members in lobbying on credit card surcharge reform and the move to payday super.
Is your marketing group doing this?
All of the above happened in two weeks. Five new members joined newsXpress this month.
If you want help turning your shop into a profitable gift and lifestyle business, email help@newsxpress.com.au.
What’s your newsagency marketing group done for you so far in June?