Yesterday, we took down Valentine’s Day, as you need to do in a shopping centre to remain relevant, and replaced it with a selection of gifts. We feel it is too early by a week or ten days for our Easter plans so we went with a gift range different to what we have tried before.
Our plan is to use this week and a half to try things – small volumes of ranges we have never had but ranges carefully selected for the trial.
One range we put out was these signs. Within 30 minutes we had sold three. Interest continued. We’re working on a plan for other products in this space by the middle of next week. While we don’t have the space to display them as we would like, we are thrilled to find another product to add to our list of products we can use for between seasons, products that attract shoppers from the mall to our business to purchase.
The more customers we bring to our business nor non traditional high margin product the better. This is the thinking we all need for the Newsagency of the Future.
The signs are from Gibson.