Australian Newsagency Blog

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Engaging with the New Idea brand campaign

Mark Fletcher
January 9th, 2014 · 5 Comments

magsnewideajas2014We are  engaging with the New Idea brand campaign with this placement of the floor display unit at the front of the business facing shoppers in the mall. We set the display back  so that we could make use of the floor to ceiling collateral. Almost all shoppers entering the business will see this display.

We will support the campaign for the full four weeks – to give our customers an opportunity to win one of the cash prizes.


Category: magazines

5 responses so far ↓

  • 1 Adrian // Jan 11, 2014 at 3:11 PM

    the floor display unit is definitely working for us.Usually Woman’s Day outsells the New Idea but this week we have sold 31 more new ideas


  • 2 Clive // May 26, 2014 at 9:42 AM

    I had to do a second take at today’s Woman’s Day and New Idea. Apart from the pictures they look identical. Same colour masthead and head hiding the masthead. If they are trying to differentiate between each other they aren’t doing a good job.


  • 3 Brett // May 26, 2014 at 10:58 AM

    Tragically, one of the Woman’s Days this morning was torn – my blood sugar level is strangely high


  • 4 June // May 26, 2014 at 11:51 AM

    Brett, we also will probably have some returns???????????? Probably sell out of
    New Idea this week though??????


  • 5 Brett // May 26, 2014 at 1:17 PM


    Returns? mmmmmmmmmm


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