Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Engaging with the New Idea brand campaign

Mark Fletcher
January 9th, 2014 · 1 Comment

magsnewideajas2014We are  engaging with the New Idea brand campaign with this placement of the floor display unit at the front of the business facing shoppers in the mall. We set the display back  so that we could make use of the floor to ceiling collateral. Almost all shoppers entering the business will see this display.

We will support the campaign for the full four weeks – to give our customers an opportunity to win one of the cash prizes.


Category: magazines

1 response so far ↓

  • 1 Adrian // Jan 11, 2014 at 3:11 PM

    the floor display unit is definitely working for us.Usually Woman’s Day outsells the New Idea but this week we have sold 31 more new ideas


Leave a Comment

Powered by sweetCaptcha