Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Here’s how to do in-store video advertising

Mark Fletcher
March 14th, 2014 · No Comments

screens1The Newslink stores at transit locations have an excellent in-store screen-based advertising and promotion platform. Their screens promote offers that are pitched consistently from the shop floor and across the sales counter. They only advertise what Newslink sells. The offers I have seen are compelling – designed to attract shoppers.

The screens they use are big. They themselves are placed in consistent locations in-store – at the front.

I’m aware several parties are pitching advertising screens to newsagents and to newsagency suppliers. None of the offers I have seen come close to the Newslink approach. The screens themselves will not drive discipline in newsagencies.

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Category: Newsagency challenges · Newsagency management · newsagency marketing

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