Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Gifts for the frankie shopper

Mark Fletcher
March 25th, 2014 · No Comments

gorjussThis Gorjuss range from Artique appeals to the younger frankie magazine reader. We’re using it to attract possible frankie customers and to be purchased by a destination frankie shopper.

Gorjuss is out of the UK. It has achieved extraordinary commercial success.  The keys for the brand to work in a newsagency are to have a broad range of products and that they are displayed to leverage the brand. The floor display unit from Artique helps us do this.

I am mentioning Gorjuss today as an example of how gifts and magazines can speak to the same shopper and support each other. That’s our goal for this new brand to our newsagency.

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Category: Gifts · magazines

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