It is frustrating that Fairfax and News often work against each other in their support of newsagents with collateral and fixtures. Where both company have local capital city dailies they target different shoppers – so there is no reason to block working together.
I’d like to see both publishers invest in a small footprint movable acrylic stand that we could use to place newspapers in different locations. This week it could be at the front of the newsagency and next week adjacent to the counter.
A stand holding the dailies and room for high volume foreign language titles would help newsagents promote newspapers. It could also provide n alternative to retail only newsagents placing newspapers at the back of the shop as is being done more today.
I say to publishers – get over competing with each other and compete for eyeball attention by investing in something that helps you, newsagents and your advertisers.