Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newspaper publishers should work together to help the category

Mark Fletcher
March 27th, 2014 · 1 Comment

It is frustrating that Fairfax and News often work against each other in their support of newsagents with collateral and fixtures. Where both company have local capital city dailies they target different shoppers – so there is no reason to block working together.

I’d like to see both publishers invest in a small footprint movable acrylic stand that we could use to place newspapers in different locations. ┬áThis week it could be at the front of the newsagency and next week adjacent to the counter.

A stand holding the dailies and room for high volume foreign language titles would help newsagents promote newspapers. It could also provide n alternative to retail only newsagents placing newspapers at the back of the shop as is being done more today.

I say to publishers – get over competing with each other and compete for eyeball attention by investing in something that helps you, newsagents and your advertisers.

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Category: Uncategorized

1 response so far ↓

  • 1 Orlando Nigro // Mar 27, 2014 at 9:58 AM

    Brilliant comment, working together for the greater good of the industry, could not agree more. Makes financial sense as costs are shared by the publishers, not doubling up to achieve the same goal. I have a couple of ‘Old’ polo shirts promoting both News & Fairfax Newspapers, some of the ‘Old Timers’ might remember these, happy to dust off & wear again any time!

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