A Bauer merchandiser visited my newsagency yesterday and without discussion with the store manager or any staff and without permission moved a Pacific Magazine title to a sub-standard position and placed a Bauer title into a prime position. I have contacted Bauer with evidence of the move and asked that this merchandiser not visit the business again.
Is this action of moving Bauer titles to better locations than Pacific titles an instruction from Bauer? If so, shame on them. In my communication with Bauer about this yesterday they did not take the opportunity to advise that such a move against a competitor title without in-store permission was against company policy.
Our layout of magazines is specific and thought through. With our weekly magazines experiencing excellent well above average year on year growth we’re doing something right. How dare a Bauer representative mess with something that is working better than in an average newsagency.
This is my shop, I pay the rent. It disgusts me that a person representing Bauer does this without permission.
How canny be certain the Bauer representative did this? I have video evidence. I thought about posting it here – it’s damning.