Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Banning a Bauer merchandiser from visiting the newsagency

Mark Fletcher
June 4th, 2014 · 5 Comments

bauermerchandiserA Bauer merchandiser visited my newsagency yesterday and without discussion with the store manager or any staff and without permission moved a Pacific Magazine title to a sub-standard position and placed a Bauer title into a prime position. I have contacted Bauer with evidence of the move and asked that this merchandiser not visit the business again.

Is this action of moving Bauer titles to better locations than Pacific titles an instruction from Bauer?  If so, shame on them.  In my communication with Bauer about this yesterday they did not take the opportunity to advise that such a move against a competitor title without in-store permission was against company policy.

Our layout of magazines is specific and thought through. With our weekly magazines experiencing excellent well above average year on year growth we’re doing something right. How dare a Bauer representative mess with something that is working better than in an average newsagency.

This is my shop, I pay the rent. It disgusts me that a person representing Bauer does this without permission.

How canny be certain the Bauer representative did this? I have video evidence. I thought about posting it here – it’s damning.

13 likes

Category: magazines

5 responses so far ↓

  • 1 MURRAY // Jun 4, 2014 at 5:34 AM

    We have never seen a merchandiser or a rep from any magazine company. EVER !!

    0 likes

  • 2 shauns // Jun 4, 2014 at 6:08 AM

    Murray I hear you the only time I have ever heard from them is to pay my account

    0 likes

  • 3 Jenny // Jun 4, 2014 at 7:43 AM

    Don’t get visits from Bauer, they only merchandise Big W and Woolworths in our centre.
    If they pay someone to visit them why not pay a bit more and include my shop?
    It used to bug me when they stopped sending one and over the years I have requested a merchandiser but now I don’t worry, I think it’s their loss.

    2 likes

  • 4 Chris // Jun 5, 2014 at 9:29 AM

    I think reps only come to Emerald Club or Nexus members. We still have reps come in from both companies every week but they are both great. They only do what we allow them to do.

    0 likes

  • 5 June // Jun 12, 2014 at 5:11 PM

    How is the Bauer Reader rewards going in other stores?
    I haven’t had anyone come into my store yet, who knows about the app or the rewards but I have been trying to talk it up
    (not my job because those customers are my normal customers and not the New ones we are hoping to “catch” thru the app.).
    We have got marketing stuff all over the store but so far – nothing.

    0 likes

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