How is it that this News Corp. title can be sold to shoppers at Coles for less than newsagents pay for it?
Why would newsagents not early return all Inside Out stock right away in protest at this deal?
One of my newsagencies is directly in front of Coles. This deal makes us look expensive. It plays into the Coles advertising that they are driving prices down.
I’d love to know if there is a deeper deal between News Corp. and Coles that could see other deals that make newsagencies look expensive to what Coles offers.
Once you consider this Inside Out deal and last week’s Woman’s Day deal, supermarkets certainly have newsagents in their sights and some suppliers appear willing to play with them. We need to remind these suppliers that we are a strong national channel.
Other newsagent suppliers note: resist pressure from Coles to join them on the race to lower margin business. The more shoppers you turn away from newsagents the more you rely on the likes of Coles and think for a moment what that world looks like to you.
Note: I moved this post from yesterday to today to keep the issue in the spotlight.