Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Relegating The Age to a lower shelf

Mark Fletcher
June 27th, 2014 · 3 Comments

fairfaxcutbackWe have moved The Age down from our main newspaper shelf on weekdays given the low sales volume. Sales are not paying for the space.

We have filled the space with popular magazine titles that we think will interest newspaper shoppers. The magazine mix will change over time based on what we think will work best from here. It’s all about return on shelf space.

On Saturdays The Age will be back on the top shelf due to higher sales and the physical size of the issue.

From time to time we will give The Age  time in the sun just as we support any lower volume title.

4 likes

Category: Newspapers

3 responses so far ↓

  • 1 Demoting the newspaper | Decoding the new economy // Jun 28, 2014 at 1:42 PM

    […] Fletcher describes in the Newsagency Blog how he’s moved his city’s number two selling paper off the main level of his newspaper […]

    1 likes

  • 2 Sarah // Jul 1, 2014 at 2:32 PM

    Have you thought about turning the paper around so the masthead faces out (at the moment the title is hidden)

    0 likes

  • 3 Mark Fletcher // Jul 1, 2014 at 2:44 PM

    Usually do. Should have fixed before taking the photo.

    0 likes

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