Further to my post ten days ago about a business closing to give the owner a break, I noticed at the weekend a cafe with this sign in the window. The cafe was closed for the wedding of the owner’s daughter.
On reflection, small independent retailer businesses should not close for a holiday or to attend a family wedding.
When we open our businesses we do so to serve the community. We want them to rely on us. One way we do this is through consistent behaviour. Breaking that consistency even for a special family engagement tells locals they are not as important. Whether we like it or not, plenty of shoppers will thing they are more important that us. Indeed, if we run the ideal busyness that’s how it will be.
Closing gives people an opportunity to try elsewhere. It invites them to do this.
No matter what the cost or challenge small and independent retailers need to remain open.