Showing people a product in use is far more valuable than showing it not in use. Take this terrific light-up snow globe from hallmark that is part of their exclusive North Pole range. Placing it at the counter and lit up works a treat. People notice. They comment. They buy. This is a perfect example of showing. With the lights off these snow globes look okay. With the lights on they looks stunning.
Us having the lights on is a point of difference for us. I guess, that is, until our competitors read this blog.