The MPA yesterday announced plans for its member publishers, Bauer Media, Pacific Magazines and NewsLifeMedia to work together to run three newsagency business-only promotions in 2016.
This will be the first time the three publishers have worked together on a newsagent-only promotion.
While we do not have details of the promotions, that they are working together to drive and traffic is good.
As I have written recently, I would love to see Bauer Media, Pacific Magazines and NewsLifeMedia provide titles exclusively to our channel, to support us as magazine specialists. This would be the most valuable support they could offer for us as being destination retailers.
This MPA promotions of to a fine start. Didn’t receive any POS or dump bins so I emailed the address both Network and G&G put out as where to contact for any problems, thing is it bounced back as undeliverable. Think I’ll give up know.