Guys are not great at finding cards,particularly young guys who are not that used to being cards. That is why we ensure that cards like For My Girlfriend, are placed for easy discovery in the newsagency Christmas card selection. By placed for easy discovery I mean right in front of their faces.
Too often I see For My Girlfriend cards placed down low in the Christmas card display. I like this caption to be at eye level as these guys often tend to not go looking for their cards. The easier we make it for guys the better.