We have seen the changes in news and information distribution for some time and set in place a plan a year ago to grow the business and brand. Our goal has been double digit growth in the magazine and newspaper categories and to leverage that traffic into other areas as we expand our range.
The strategy is working. Magazine sales are up year on year by 30% and newspaper sales are up 12%. In the Women’s Weeklies segment of magazines our sales are up 50% year on year. We’re seeing positive impact elsewhere in the business.
While not addressing the longer term issues, our strategies are building consumer loyalty. Holding their hand we’ll lead them through our evolution.