A blog on issues affecting Australia's newsagents, media and small business generally.

Tattersalls online

Tattersalls has quietly launched online sales and there are unconfirmed reports that sales are well above expectations.

Tattersalls have partnered with the Telstra owned Sensis to place advertisements for Tattersalls online sales on the online White Pages.

This move by Tattersalls is another example of a manufacturer getting closer to the consumer (thanks to new technology) – shortening the supply chain and thereby ignoring the independent retailers (newsagents) who have been crucial to the growth of the brand through its formative years. Newsagents do not currently receive tail revenue for their customers switching to online purchase.

Tattersalls is the first of the state controlled lotteries franchises to offer online purchase.


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