A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Podcasting, publishing and the new world

The 18-34 generation which is shunning newspapers is embracing podcasting as a source of news and ninformation in addition to music. Reading this article from The Globe and Mail explains the thrill of content creation and publication. While newspapers and magazines would consider podcasting to be a technology to threaten radio and possibly television, it’s broader than that. It’s a technology which speaks to the 18-34s and will make newspaper and magazine content accessible to them.

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