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Google moves beyond google

Having built the highway and got people onto it with a warm fuzzy pitch about the nature of thir business Google is taking to covers off gigantic billboards all along the highway to increase advserising according to this story in the New York Times yesterday. They’ll move from context related advertising to more push advertising.

The challenge for Google is to not become a me too and have the advertising and the whims of the advertisers drive the business.

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