The Media Centre hosted a two day event (Apr. 28/29) on mobile media. At their website you can access many of the presentations including these gems:
A video interview with Lucy Hood, Senior Vice President of News Corp. about challenges with their new mobisodes – one minute content clips sold for mobile phone access.
Strategic consultant challenged attendees to think outside the sequare when it comes to digital media content access – apparently suggesting connected Coke vending machines as news access points. “Imagine these machines as point of delivery for all kinds of digital media, especially if they are connected to the Internet like network storage devices. One bit of wisdom he shared was, “Design your future, try not to predict it.—
The Media Centre website is worth a trawl for more content from the event.