Dan Milmo from The Guardian reported a few weeks ago:
Emap has created a separate radio division in a shake-up that will see more of its top-selling magazines move from sales racks to multichannel TV, mobile phones and online.
This serves as further evidence that the brand is the thing. Not the product you currently associate with the brand.
Publishers are right to position mastheads in multiple mediums. The challenge is for those businesses (like Australian newsagents) with models rooted in just one medium (print) to ensure relevance in the future.