Thanks to an item at poynter.org, I found this world first: a general classified site allowing advertisers to upload video clips. More than 600 ads have been loaded at Speurders.nl already. We’ve seen it before in specialist sites but not a general site such as this.
While some clips are of doubtful value, others make you wonder why it’s taken so long for general online classifieds to offer this innovation. Maybe that’s because newspapaer publishers control the online advertising space.
Some advertisers have created interesting video productions with good commercial qualities – and that opens a whole new opportunity.