Today (Fri. May 6) The Philadelphia Daily News commences podcasting. Here’s what part of the announcement on their website says:
“Well, starting tomorrow, you can find out. The paper is launching PhillyFeed, a program of news, on-the-street interviews, original music, sports talk – stuff “we could NEVER print in the paper,” say the people behind it. … a bar, at a ballgame, or wherever.”
Here’s a newspaper entering the audio broadcast space. No big surprise there given what’s happened in Denver earlier this week. What is interesting is that they are extending beyond what they would print. This will help extend their brand away from being considered a newspaper brand.
There are some in publishing companies who say these developments will not impact their newspaper business. Others disagree. No one can know for sure. However, greater accessibility and mobile single story accessibility will make the brand more available to the all important 18-34 demographic. As access technology evolves and we can get content on more portable and reader and listener friendly devices without wire connections newspaper sales will be impacted by the changes.