Here’s a perfect example of the citizen journalism movement at work and kicking goals. WeatherBug, (a good commercial weather reporting service) has announced the formation of a nationwide network of “weather reporters†who will collect, report and share weather information from their own WeatherBug Backyard Tracking Stations. Read the full press release here. Here’s a key quote from the press release:
“At WeatherBug, we believe our users are some of our best resources when it comes to the most localized weather information. They are right there – experiencing it as it happens. Now with the launch of the WeatherBug Backyard Network and the Backyard Club, we are empowering our customers to become citizen weather reporters and help us compile the most up-to-date, locally relevant weather information available from any source,†said John Saaty , senior vice president and chief marketing officer, WeatherBug. “With this new program, we are taking WeatherBug’s personal relevance and community to the next level.â€
Citizen weather enthusiasts enhancing the commercial offering…a good marriage.