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Podcasting a success for Denver Post

Editor and Publisher is reporting that the Denver Post has achieved 2,000 downloads in its first four weeks of podcasting. The Post’s podcasts have good production values and provide an alternative form of access to news and information delivered under the Post brand.

I recall from the launch a month ago that they were targeting non newspaper readers. Listening to the podcasts you soon understand that they podcasts are self contained. Not radio quality either. But they should not be compared to radio. These are for a different maketplace and need to be judged without comparison to other more developed media.

Their playing in this space is smart.

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