The Motorola TV commercial showing in Australia shows a newspaper landing in front of a house and the person holding a mobile phone and reading news on the screen picking up the newspaper and tossing it back.
I started thinking this was a nasty swipe at newspaper publishers. I soon realised I was wrong. Newspaper publishers are story publishers. Their stories will make it to podcasts, mobile phones and all manner of aggregating devices.
The Motorola commercial is a slap at the newspaper supply chain (newsagents and newspaper deliverers).
That’s fair in the commercial world.
A response might be the big stories and considered analysis which gets away if people rely on their phone for news and information. There is a response. It will be interesting to see if the channel delivers the response.