A blog on issues affecting Australia's newsagents, media and small business generally.

Mobile phone company slaps newspaper supply chain in the face

The Motorola TV commercial showing in Australia shows a newspaper landing in front of a house and the person holding a mobile phone and reading news on the screen picking up the newspaper and tossing it back.

I started thinking this was a nasty swipe at newspaper publishers. I soon realised I was wrong. Newspaper publishers are story publishers. Their stories will make it to podcasts, mobile phones and all manner of aggregating devices.

The Motorola commercial is a slap at the newspaper supply chain (newsagents and newspaper deliverers).

That’s fair in the commercial world.

A response might be the big stories and considered analysis which gets away if people rely on their phone for news and information. There is a response. It will be interesting to see if the channel delivers the response.


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