A blog on issues affecting Australia's newsagents, media and small business generally.

Consumers rush to Apple for podcasts

PC Pro UK is reporting that Apple has received more than one million podcasts subscriptions in its first two days.

It’s amazing to me that other than the ABC, and some lesser efforts from Austereo, Australian media companies are yet to enter this space.

As part of the newspaper supply chain I’m happy. In reality though the publishers are missing an opportunity to push their brand to new consumers.

It would be good partnership if newspaper publishers could embrace podcasting in partnership with the supply chain.

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