Guardian Unlimited (from Guardian Newspapers) earns early adopter status for their decision to launch a mobile phone based crossword game as covered by Media Bulletin. Access will start with a free trial and then move to a paid model with costs reportedly to be 50p per day.
Are they a newspaper publisher or a games publisher? Content is content I guess and anything to accompany advertising which punters will be loyal to is all that matters. I can’t help but wonder about the brand. I mean, what does it stand for?
As others launch into this space and push their brand outside the traditional news it will become easier for pure news outlets to focus on news and analysis. Everything old is new again.