The blessing from the “bishops” at Apple was all that was needed. Mainstream media players across the globe are doing it and they are reporting about whereas for the first year of the life of what is becoming a great advertising channel they, in the main, ignored it.
When a something new makes it ot the pages of USA Today you know it’s something the punters will understand and want to know about. Unfortunately this report suffers from the USA Today affliction of shallow reporting.
On ABC Radio National this morning, Fran Kelly had a story about podcasting with some depth. Good coverage of the development in mainstream media in the US and an interview with a Nine Network executive to give a local perspective from a television point of view.