Burst Media released a study concluding that the Internet is well on its way to being the entertainment medium of choice for online consumers between 14 and 24.
Burst surveyed 13,000 online users aged 14 and over. While the most respondents (52%) listen to music on the Net, 77% of those between 14 and 24 do so. 39% of those 24 and under also reported that they primarily listen to music on the Internet. More than half, 53 percent, of respondents younger than 25 watch movies and other video online, compared to 28 percent of all respondents.
The game is online folks. Online music, movies, games, news, information.
But we knew that.
This survey, okay it’s by an interested party, demonstrates why the cable and free to air TV companies are fighting here in Australia and elsewhere to get a piece of the Net TV space. The will be the next channel through which to capture the lucrative consumers.
Here is some information direct from the Burst press release:
Nearly half (47.3 percent) of respondents use the internet to gather local, national or international news. Men are significantly more likely than women (50.3 percent vs. 44.3 percent) to say they use the internet to gather news.
Nearly two-thirds (65.2 percent) of respondents report using the internet to stay in contact with family and friends; among women 55 years and older, 77.5 percent report doing so.
Broadband respondents are more likely than dial-up respondents to use the internet to listen to music (58.7 percent vs. 40.2 percent), play games (53.4 percent vs. 43.9 percent), and watch movies and other video (31.7 percent vs. 17.1 percent).
Four out of five (86 percent) respondents say their daily routine would be disrupted if their home computer were taken away and not be available for one week. Some 42.1 percent say their daily routine would be disrupted “significantly.”