We received additional stock of a national weekly magazine last week and the result is an 80% increase in sales. With this title we usually sell out by day 5 or day 6 and last week, thanks to having stock, we were selling product on day 7.
While basing print runs on maximum is what the accountants in a publishing company will want, as a retailer there is nothing worse than turning customers away because you have sold your allocation.
You only have to turn someone away a couple of times for them to stop visiting your shop.