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Free Classifieds in Sydney the Saturday Daily Telegraph

News Ltd has announced that The Saturday Daily Telegraph will carry Weekend Shopper – a free classified liftout offering free ads for general buy-and-sell items.

While there are some rules (items up to $300 and location of advertiser) this is a major change to the newspaper classified advertising paradigm in Sydney.

With craigslist.org and other pure online plays becoming established in Australia the classified space is very much in play.

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