Technorati is a respected authority on what’s going on in the world of weblogs. So what they measure and report on matters.
Here’s a summary of from their State of the Blogosphere issued last week:
Technorati is tracking about 900,000 blog posts created every day
That’s about 10.4 blog posts per second, on average
Median time from posting to inclusion in the Technorati index is under 5 minutes
Significant increases in posting volume are due to increased mainstream use of easy hosted tools as well as simple posting interfaces like post-from-IM and moblogging tools
Weekends tend to be slower posting days by about 5-10% of the weekly averages
During the day, posting tends to peak between the hours of 7AM and noon Pacific time (10AM – 3PM Eastern time) US
Worldwide news events cause ripples through the blogosphere – not only in search volume, but also in posting volume
By sheer volume blogging is important in personal, social, corporate and community information sharing. Some rely solely on blogs for news. Others rely on blogs for the gossip fix.
Blogs are part of the media mix despite what some mainstream media outlets say. (New York Times, Aug. 5.) The advertising support higher profile blogs attract is testament to the importance marketers place on the eyeballs scanmning blogs.