Mainstream media outlets have been carrying stories about RSS this past week.
Forbes carries an excellent introductory article backgrounding the technology and providing a perspective of how companies like News Corp. can leverage the opportunity through MySpace.
RSS is hot with consumers because it allows us to easily aggregate stories from a range of sources into your own daily read. It’s also hot with business because advertisers can easily track subscriptions.
Back at the sales counter of my newsagency I’m wondering how I can get in on this RSS thing. Hmmm…not in this business so I’ll just smile, share an anecdote or two and hope that the world one day turns and people want to start interacting with each other in person rather than electronically.