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iTunes, Rupert Murdoch and the content/supply chain discussion

At Om Malik’s broadband Blog there is an excellent discussion about, among other things, the challenges for Apple in the pricing model for music sold through iTunes. It discusses the pricing disparity of ring tones costing (US)$3.00 and iTunes songs costing (US) 99 cents. In a comment on the main posting, Charlie Sierra notes:

Seriously this showdown is the classic battle between distribution and content. So sooner or later they’ll get in each other’s business.

Buying content to boost the value of your distribution asset is the age-old Turner/Murdoch play. I sure hope Jobs has got some super secret talent hidden away for all the impulsive 12 yros.

While the Apple/Murdoch comment is a throwaway, it does make for interesting speculation and have some bloggers talking.

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