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Podcasting a threat to established media broadcast systems – Dvorak

“There is no doubt in my mind that podcasting is not only here to stay but will also shortly threaten established media broadcast systems. It’s not so much that they will all be destroyed by homebrew networks, but podcasts will be taking away just enough listeners to be a major concern.” John Dvorak writing at pcmag.com.

Dvorak is a well established and respected commentator. His column is further evidence that the impact of podcasting will be far reaching for existing media companies. While many in these same existing media companies disagree, the reach of podcasting in its one year of life so far is extraordinary.

While the implications are talked about in terms of broadcast media (TV, radio), I see implications for newspapers and magazines as stories lift off the page and present in a more emotive, more accessible and more connected way.

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