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The Age moves to new tabloid format for real-estate on Saturdays

Customer reaction was good yesterday in my part of the world to the new tabloid format for real-estate in Saturday’s Age. Formerly spread across two broadsheet and one tabloid parts, the new combined tabloid size stapled offering is a welcome effort to evolve the newspaper. Saturday is the biggest day for The Age and real-estate advertising is a key reason for this. While I’me sure many will be frustrated with the change, I suspect that they have got it right. It’s good to see a newspaper publisher investing in the product as opposed to sales spike generating giveaways.

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