Kudos to the Herald Sun for their Phar Lap poster promotion today. Giving away a poster of this champion racehorse reinforces the newspaper’s connect at the start of the Spring Racing Carnival in Melbourne. Well Done. Customers loved it.
Brickbats to the people selling space at the Herald Sun website. They are promoting (above) Tattersalls online – a direct competitor to the in store Tattersalls business operated by newsagents. Newspaper publishers need newsagents to maintain and or grow sales. The fewer who visit newsagencies the fewer newspapers they will sell. So why promote an online business pulling people away from newsagencies? Nuts.