It’s interesting reading stories in newspapers about their future. In the last few months there has been exponential growth in coverage on convergence and disruption affecting mainstream media and, in particular, newspapers. This piece by Michael Sainsbury and John Lehmann in The Australian on the weekend is a good example. Six months ago such a piece in a newspaper was rare. Today it is common. What has changed is that newspaper proprietors are now seriously engaged in building their online offerings. This can be tracked back to Rupert Murdoch’s speech in April to the American Society of Newspaper Editors.