I have been checking current sales efficiency for foreign language newspapers. The rating has not changed. On average, 78% of foreign language newspapers sold in newsagencies are sold alone. This is considerably higher than the sold alone percentage for capital city dailies. This inefficiency could reflect poor retail management by newsagents or; it could also reflect on the customers. Regardless, the situation needs to be addressed by newsagents. It’s time to radically shake up where we locate foreign language newspapers and how we merchandise them. Also, given the high browse/no sale rate it might be time to seal them in plastic.
That we sell foreign language newspapers is a point of difference. However if we are not leveraging beyond the single item sale they are of doubtful value to our business.