In The Australian (a News Publication so you’d expect some knowledge) is this report speculating that PBL and News are considering joining forces to create a “classified advertising superbrand”.
This doesn’t make sense to me. PBL and News have different objectives in terms of their online businesses. News has a print business to support whereas PBL is reasonably new to classifieds and is 100% online. If it did happen the ‘losers’ would be the print classified advertising businesses. Having said that the two have worked together on some significant projects.