On Saturday The Age came with a free reusable carry bag. The bag had been well promoted in a TV campaign. By day’s end, over the counter sales for The Age sales were up 42% on the average Saturday sales for the previous eight weeks (exclusive school holidays). It was a well executed campaign by The Age. Sales for the Herald Sun were down 10% when compared with the same eight weeks. What I’d really like, from a retailer’s perspective, is a bundled offer I can use to drive sales of both newspapers.