Day one of a very important seven days for magazine retailers and magazine publishers is over. In my own newsagency and several I have spoken with first day of issue sales of Woman’s Day and New Idea set new records for the year. I’m hearing of first day sales increases of between 8% and 30%. By all accounts New Idea is achieving greater growth. In my own case Woman’s Day is up 8% and New Idea 30%.
Our Woman’s Day display at the entrance.
Our New Idea counter display.